Scratch off cards were handed out to customers with the goal of increasing retail sales and foot traffic in the stores over the July 4th holiday. They definitely did based on the results above!
Adding to the excitement and success of this promotion, every scratch off card handed out was a winner. The prizes included:
$50 gift card
$2 off $15 purchase
$3 off $15 purchase
$5 off $15 purchase
$5 off $20 purchase
The scratch off cards were collated into 18 bundles so each location received 1 package of cards with a specific distribution of prizes for their store.
Case Study: Goodwill Industries of Central Iowa
Retail Scratch Off Contests
Run a scratch off promotion on whatever is your slowest sales day of the week. If it's Sunday, hand out cards only on Sundays and watch your foot traffic and revenues sky rocket! Make each card a potential winner - either a % off their next purchase or an entry into a second chance drawing.
Seasonal Promotions: It's a retail contest + fundraiser!
Use scratch offs as a seasonal retail promotion AND a fundraiser at the same time!
HOW IT WORKS: When the people walk in the store &/or when they check out, they're asked to buy a card. Sell them for $1-$5 per card, it's up to you!
The people buying the cards are basically making a donation to your Goodwill, but they also get to scratch off for a chance to win a gift card or a % off their purchase that day. This is what encourages them to buy the card!
We offer free design services. We'll collate the cards into sets for each of your stores and drop ship the cards to each location for you. Turnaround time is 1 week from start to finish!
New Store Openings: scratch off promotions!
When you have a new store opening, increase the excitement and foot traffic by handing out scratch off cards as the people walk into your store. You can hand them out either the day the store opens or the entire week to create additional word of mouth buzz.
Scratch cards can be padded into pads of 50 or 100 cards to make it easier to tear off and hand out. Every card is a winner of something - either 5% up to 40% off, a gift card worth $25 up to $100, or you're entered into a 2nd chance drawing for a mini shopping spree!
5,000 cards cost $745
Resell for $1/card: Raise $4,255
Resell for $5/card: Raise $24,255
10,000 cards cost $910
Resell for $1/card: Raise $9,090
Resell for $5/card: Raise $49,090
20,000 cards cost $1,245
Resell $1/card: Raise $18,755
Resell $5/card: Raise $98,755
How much money can a scratch off promotion raise?
Scratch off cards for wellness programs,
employee incentives & safety contests
Our scratch off incentive programs have been featured on MSNBC! Scratch offs are a fun and very effective way to motivate employees and change negative or unsafe behavior patterns.
Employees are handed a scratch off card when their manager witnesses them doing something good. It can be anything that earns them a card; for example, spending extra time with a customer, having perfect attendance for a week, making or exceeding quota, having a positive attitude, being safe in the workplace, etc. Whatever issues you have identified that you want to improve with your workforce, that's what you focus the program on. Because your employees are immediately rewarded and recognized for their behavior, it acts as a positive reinforcement. Winning prizes can range from cash to a paid half day off to logo items from your company. The non-winning cards can be collected and entered into a drawing. Scratch off promotions start producing results from Day 1!