Strategic awareness occurs when people recognize your brand and understand the unique qualities which make it more desirable than your competition.  Strategic awareness also occurs when you have differentiated your brand in the mind of your market.  This is one way our clients have used trivia cards: turn what is basically an educational piece into a fun trivia game where customers interact with the piece by scratching off what they believe to be the correct answers.  It's a unique way to get information across to your target market and educate them on your product line and brand.

 

With Whole Foods, we took this concept to a whole new level by applying the trivia game concept to specific topics they wanted their employees to learn; for example: gluten free grocery items, what GMOs are, and the importance of eating organic and choosing a healthy lifestyle.

 

This trivia game concept worked for Whole Foods because it was a fun and interactive way of learning that their employees responded to.  Instead of giving them lectures, meetings and packets reading materials, they gave each of them a trivia card.  Their staff learned the information quickly and with a smile on their face!

 

A knowledgeable staff means a better shopping experience for their customers.  Which turned into higher sales for the store.

 

 

Turn what is basically an educational piece into a fun game where either your employees &/or customers interact with the piece by scratching off what they believe to be the correct answers.

 

This scratch off card game concept worked for Whole Foods because it was a fun way for their employees to learn.  With Whole Foods, we took this concept to a whole new level by applying the trivia game concept to specific topics they wanted to educate their employees on; for example: gluten free grocery items, what GMOs are, and the importance of eating organic and choosing a healthy lifestyle. Instead of giving lectures, meetings, and reading materials, they used scratch off trivia cards.  The employees learned the information quickly and with a smile on their face!   This made their staff more knowledgeable when a customer asked them a question - which in turn, increased their sales rate for those items.

 

Let us develop a trivia game for your company.  This type of promotion is highly effective as a tool for educating your employees or customers.  They are great for clinical studies, employee safety, brand awareness, bar promotions, school quizzes, and more!  Scratch offs are an engaging and effective method of teaching.