How they were used: Scratch off cards were handed out to customers with the goal of increasing retail sales and foot traffic in the stores over the July 4th holiday. They definitely did based on the results above!
The prizes: Every card was a winner.
$50 gift card
$2 off $15 purchase
$3 off $15 purchase
$5 off $15 purchase
$5 off $20 purchase
Logistics: The scratch off cards were collated into 18 bundles so each location received 1 package of cards with a specific distribution of prizes for their store.
5,000 cards cost $745
Resell for $1/card: You raise $4,255
Resell for $5/card: Raise $24,255
10,000 cards cost $910
Resell for $1/card: You raise $9,090
Resell for $5/card: Raise $49,090
20,000 cards cost $1,245
Resell for $1/card: You raise $18,755
Resell for $5/card: Raise $98,755
Our scratch off incentive programs have been featured on MSNBC! Scratch offs are a fun and effective way to motivate employees and change negative or unsafe behavior patterns.
Employees are handed a scratch off card when their manager witnesses them doing something good. It can be anything that earns them a card; for example, spending extra time with a customer, having perfect attendance for a week, making or exceeding quota, having a positive attitude, being safe in the workplace, etc. Whatever issues you have identified that you want to improve with your workforce, that's what you focus the program on. Because your employees are immediately rewarded and recognized for their behavior, it acts as a positive reinforcement. Winning prizes can range from cash to a paid half day off to logo items from your company. The non-winning cards can be collected and entered into a drawing. Scratch off promotions start producing results from Day 1!
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