Cleveland, OH, November 8, 2013--Scratch Off Works was selected to produce printed scratch off game pieces for the hit TV show Let's Make a Deal. Used live on air during multiple episodes, these scratch off games were the hit of the night!
The scratch off game is called Let's Make a Deal Lotto. One contestant is called down to the stage with Wayne Brady to play the game. The contestant faces a board of eight numbers that resemble a scratch off lottery ticket (these are the cards Scratch Off Works printed) and then is given a giant coin with which to scratch off the spots on air. They must pick three, trying to match pictures of either the on-air talent, or two car symbols. After the first two pictures are revealed, Wayne offers the player a small prize as a "sure thing" to avoid the risk of the player leaving with nothing. In the first season, matching anything but the car won $3,000. In Season 2, matching two "Waynes" won $1,000; two "Tiffanys" $5,000; and two "Jonathans" a "joke" cash prize of less than $200. In Season 3, two Waynes are worth $5,000 and two Tiffanys are worth $3,000 (two Jonathans still are worth the joke prize). In season four, Wayne's face has become the "joke" prize, while Johnathan's is worth $5,000 and Tiffany's remains $3,000.
These scratch off pieces exemplify how Scratch Off Works is able to completely customize a scratch off promotion for you. The cards were a custom die cut size with an outside measurement of 7.5" x 9". Printed on a heavyweight gloss card stock, they were also printed full color beneath the scratch off area, so that when the scratch off was removed, the winning "prize" was a full color photo of either cars or different celebrities' faces. In order for the photographs to be attractive on air, the gold metallic scratch off ink needed to be able to be scratched off completely clean - leaving no residue on either the piece or on the show contestant's hands. That would never look good on television! This type of promotion could only be successful using scratch off ink. Labels would never work for something like this. We used a gold metallic latex ink with a double PMS (red and white) overprint for the numbers. The scratch off game cards had a number that ran from 1-8 printed on top of the scratch off area. Each number randomly corresponding to a different photo that was printed beneath the scratch off area. Since the game show contestants had to guess which numbers matched which photos, the scratch off ink absolutely had to cover up what was printed beneath it. Under the bright studio spotlights and scrutiny of close up camera angles, our scratch off ink provided the security and the opaque coverage Let's Make a Deal needed for this project.
If you have a custom scratch off project, call us. Our expert team is here to help!
The game piece with a metallic gold latex scratch off ink and a PMS red and white overprint.
The game piece once it's scratched off, revealing the full color car and a PMS matte gold underneath.