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Scratch off promotions prompt people to purchase in a way no other contest can. Not only does this type of contest drive sales, but it also increases brand awareness and creates a positive experience for customers - which in turn, increases customer loyalty and referrals.
Retail scratch off contests are fun, interactive, cost efficient, and they produce results fast. For over 30 years we've worked with the retail industry developing compelling promotions, brand awareness campaigns, and employee incentives. One of our favorite ways to see these cards used is at new store openings because they add so much excitment to the event! Also, handing out custom scratch off cards on your slower days to increase foot traffic, is nothing short of magical. It works almost overnight! A printed card can also be combined with an online scratch off card to reach your audience on multiple platforms!
Read our Nasty Gal retail scratch off case study to see how they used our scratch off cards as a hip, fun retail promotion for their new LA store opening. Or check out our Goodwill scratch off contest case study to see how they increased their sales by 46% using one of our contests!
HOW TO USE CUSTOM SCRATCH OFF CONTESTS:
• Increase in-store sales with discounts & barcodes under the scratch area
• Increase web sales with unique codes printed under the scratch area
• Create sales at off peak times (hand out on your slowest days)
• Increase your client database
• Increase foot traffic
• Build brand awareness
• Employee sales incentives
• Customer appreciation
• Holiday promotions
• Scratch off promotions are UNBELIEVABLE for new store openings!
Sample Scratch Off Promotions
We were so excited to help Red Bull design and print this event day scratch off card. The contest ran for 1 day. They wanted something hip, fun, and would promote their Yellow Edition energy drink to their customers.
Leave it to Disney to do a truly magical scratch off card! The entire lamp seen above is a gold latex ink with a black textured overprint on top. Who wouldn't want to scratch this off to see the merchandise prize offering below?
Powertap creates power meters for bicycles...they were looking for a promotion to use at an upcoming trade show that would reflect their identity and raise brand awareness. We went with bold colors and scratch offs in the shape of bikes!
If you're opening a new retail store, grocery store or restaurant location, NOTHING spreads the word faster than a scratch off promotion! Handed out either the day of or all month long to celebrate, scratch off cards will generate sales!!
Online retail powerhouse Nasty Gal called us wanting a promotion they could incorporate into their 2nd physical store grand opening - the artwork reflected their branded image and packaging and was definitely an eye catching retail scratch off contest!
This type of scratch off promotion is always fun and successful! Used as a sales incentive contest, this is custom programmed with variable data, where the people try to scratch off and spell the word "ULTRA" one line at a time.
Jack Link's wanted a promotion that would raise brand awareness so people would more readily think of their beef jerky as a snackable item. This interactive game where you scratch off Sasquatch's footprints was fun, memorable, and drove sales!
What could be more fun than scratching off a card given to you by Fosters? A scratch off in the shape of a moustache! The company's sense of humor shines through on this card and brings a sense of fun and playfulness to their retail sales promotion.
EarthFare ran a unique retail scratch off contest. They printed an informational piece with scratch off shapes over the answers to questions that educated their customers on their product line and company.
West Marine wanted to communicate with their customers directly in their store (with a printed scratch off card) and email (with a digital scratch card). We coordinated the designs so the scratch off promotions were cohesive. Talk about a double punch!!
Retail scratch off contests can be used by any size company. Even luxury brand Salvatore Ferragamo used scratch off cards to promote sales. Designed cleanly and simply, highlighting their name, gorgeous shoes, and the scratch area.
A retail scratch off card doesn't have to be used just in a storefront. This promotion for ProSmoke was used at a trade show to help promote their brand and encourage vendors to stock their product.
WE DO NOT CHARGE FOR:
• No quantity minimum for any size card
• No charge for generating variable data
• No charge for multiple prize versions
• No charge for multiple scratch off areas
• No charge for custom scratch off shapes
• No set up fee
• Free graphic design on orders of 500+ cards
• No rush charges for custom scratch off cards
• Quantity: No minimum! Up to 2 million cards
• Size: Any size and any shape
• Popular Sizes: 2.25" x 3.5", 3" x 5", & 4" x 6"
• Prizes: Text, codes, barcodes, graphics
• Any # of prize versions you want
• Variable data printing
• No charge for generating data
• Supply your data or we can generate the data
• Secure scratch off latex ink
• Die cut & perforated
• We print in any language
• UV gloss or matte coating
• Complete graphic design services
• 1 week or less turnaround time
• NO SET UP OR RUSH CHARGES!
• Guaranteed global shipping with UPS
• Quotes for custom scratch offs returned within 24 hours
SECURE SCRATCH OFF INK
Our ink covers your prizes and data completely and scratches off clean. Don't cover your prizes and important data with a label that can peel off, be tampered with, or otherwise compromised. No matter how strong a label is, it can never compare to the security a latex ink offers.
Recommendations for retail scratch off promotions:
The Star Card program won 1st place by the International Amusement Park Association as their best employee incentive contest! Scratch Off Works designed and printed the Star Card for Whiting's Foods. This company incentive can be customized for your company, using your logo, artwork and prize breakdown!
What makes this employee incentive program so special? It's the unique combination of making the cards an interactive scratch off and giving the card to the employees whenever they do something good. It's that instant recognition + scratch offs that makes this program so successful! The employees are handed a scratch off card when their manager witnesses them doing something good. It can be anything that earns them a card; for example, spending extra time with a client, having perfect attendance for a week, making or exceeding quota, having a positive attitude, being safe in the workplace, etc. Whatever issues you have identified that you want to improve with your workforce, that's what you focus this program on. Because your employees are immediately rewarded and recognized for their behavior, it acts as a positive reinforcement. Winning prizes can range from cash to a paid half day off to logo items from your company. The non-winning cards can be collected and entered into a drawing. This is an employee incentive program that really works!
HOW MANY DIFFERENT PRIZES CAN I HAVE FOR MY RETAIL SCRATCH OFF PROMOTION?
We are completely flexible over here, so you can have have as many prize versions as you want. At no additional cost. While most promotions average 3-10 different prize variations, if you want, every scratch off retail promotion can have a completely different prize or unique code! All we need is a text list or a spreadsheet showing the breakdown of your prizes (what they are and how many of each prize you would like us to print). If you need help, just call us. That's what we're here for!
HOW MANY SCRATCH AREAS CAN MY CARDS HAVE?
You can have as many scratch areas as you want, in any shape and size that you want, and anywhere on the card that you want! We don't have a template, so all of our scratch off promotions are custom to fit your design and your needs. We don't charge more for multiple scratch areas, so whether you want multiple scratch areas like DirecTV, 3 boxes where you scratch off and try to match 3 to win, or if you want 50 donations spots on a fundraising card - whatever it is you want, we can produce it for you!
WHAT KIND OF PRIZES CAN I GIVE AWAY?
You can give away any type of prize that you want. We will print text, variable data, barcodes, QR codes, symbols, pictures...the sky is the limit!
CAN I HAVE UNIQUE CODES AND VARIABLE DATA PRINTED BENEATH THE SCRATCH AREA?
Yes, absolutely! We can use your variable data and unique codes or we can generate it for you. We can print unique codes on every card, serial numbers, control numbers, user names, login passwords, alphanumeric random codes - whatever you need.
HOW IS THE VARIABLE DATA GENERATED? AND IS IT SECURE DURING PRINTING?
We can use your PIN numbers and variable data or we can generate the PIN numbers for you. We do not charge for generating data. We will provide you with an Excel spreadsheet with the unique codes, user names, serial numbers, prizes, etc. During production, your variable data is only seen by our head programmer and our production manager. We take the security and confidentiality of your scratch off promotions as seriously as you do.
WHAT IS THE DIFFERENCE BETWEEN YOUR SCRATCH OFF LATEX INK AND LABELS?
Some companies use stickers or “security labels” to cover the PIN numbers and variable data. These are labels that are not completely secure. They have the risk of peeling off if the weather is too hot or cold, and they are susceptible to tampering. The material we use is a latex ink which is 100% opaque so it completely conceals the codes printed beneath it. The material adheres directly to the paper so it will not peel off. It scratches off clean, with no residue on your fingers. Most importantly, our ink reduces the risk of tampering or accidentally scratching off the numbers printed beneath it.
CAN I CUSTOMIZE THE SHAPE AND SIZE OF THE SCRATCH AREA?
Yes, you can! Since we don't use labels for the scratch off area, you aren't limited to a specific size or shape. The sky is the limit! We will print any size and any shape scratch off area that you want. There is no additional charge to have a shape. We can even cover the entire card so the whole card scratches off!
This is a promotion we did for Disney - the entire Aladdin's lamp was printed in a gold latex scratch off ink, with a black overprint on top to give the lamp dimension and some design.
IF I WANT CONTROL NUMBERS ON MY CARDS, WHERE WILL THEY BE PRINTED?
If you would like control numbers printed on your custom scratch off cards, they can be located on either side of the card and anywhere you want on that side.
WILL MY WINNERS BE SORTED FROM MY NON-WINNERS?
It's up to you! We can keep everything separated by prize version or we can mix everything together for you. We can also collate your retail scratch off contest cards into smaller batches and drop ship them to multiple locations. Just let us know what you need and we'll package your cards however you like.
DO YOU CHARGE A SET-UP FEE?
One reason our clients like working with us, and why they return over and over, is we don't have any hidden fees. So the price we quote you, is always our best price. This means we never have any set-up fees. It also means we have no rush charges, no cost for design work or proofs, no additional cost for multiple prizes or art versions. What you see is what you get with us and we always give you our very best in everything we do!
WHAT IS YOUR TURNAROUND TIME? DO YOU HAVE A RUSH CHARGE?
Our turnaround time for quantities under 100,000 cards is 1 week or less. If you're looking to order more than 100,000 cards, we can usually start shipping partials within 3 days of beginning production. There are no hidden charges in our quotes. This includes no rush charges. If you want to start a scratch off promotion at your store, we can have custom scratch off cards designed, printed and delivered to you within 1 week.
CAN YOU DESIGN THE SCRATCH OFF PROMOTION FOR ME?
We have some of the most talented graphic designers in the industry. We would love to design your scratch off promotion for you! We have an award winning team that is able to put together vibrant promotions that are not only eye-catching but that also reflect your company's personality, vision, and will produce results. We don't charge for our design services. We can usually have digital proofs emailed to you within 1-2 days.
CAN I SEE A PHYSICAL PROOF OF MY RETAIL SCRATCH OFF CONTEST BEFORE MY ORDER IS PRINTED?
Absolutely. We always provide digital proofs before we go on press, this way you can make sure everything looks exactly the way you want it to. We don't charge for digital proofs. If you need something changed before we go on press, we don't charge for this. We can also send you a physical press proof by UPS Next Day Air upon request. We want you to feel comfortable that your custom scratch off cards will be produced the way you want.
The industry leader for printed and online scratch off promotions!
19537 Lake Road
Cleveland, Ohio USA 44116
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