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What are the biggest retail shopping holidays…and how are you positioning yourself for them? Here are the top 11 retail holidays based on total spending. Adding a scratch off card to your marketing mix for any of these holidays is guaranteed to increase foot traffic into your location and boost overall sales revenue for the entire month of that holiday. Not only that, it's easy to create a scratch off promotion for you that is custom designed with your logo, graphics, theme, and prizes. Whether you're looking for 500 cards for a single location or up to 1 million cards for a national chain - no order is too small or too large for us to print, collate, pack and drop ship to your store or restaurants for the holidays!
#1 RETAIL HOLIDAY: THE WINTER HOLIDAYS
Total spending: $682 billion
Why is this the biggest sales period? 20% of all retail sales for the year are done by people shopping for Christmas, Hanukkah and Kwanzaa. Running a Black Friday scratch off contest, followed by a winter scratch off promotion that runs the entire month of December is a surefire way to end the year with record breaking sales!
TOP RETAIL HOLIDAYS BY REVENUE:
BACK TO SCHOOL: $30-55 billion
MOTHER’S DAY: $24 billion
EASTER: $18 billion
VALENTINE’S DAY: $18 billion
FATHER’S DAY: $16 billion
SUPER BOWL: $14 billion
HALLOWEEN: $9 billion
4TH OF JULY: $7 billion
GRADUATION: $5 billion
ST. PATRICK’S DAY: $5 billion
Custom scratch off cards for the holidays are a phenomenal retail and restaurant promotion. A scratch off contest adds to the festive nature of the holiday, increases foot traffic to your store, and scratch off cards exponentially increase your sales revenues for that holiday month. Give away anything from a percentage off their next purchase with you, to company logo items, or entries into a main grand prize. Black Friday, Halloween, Back to School, St. Patrick's Day, Advent calendars, Labor Day, Valentine's Day, Mother's Day....whatever the holiday, we can create a scratch off promotion for you! Double the fun for your customers and increase your retail sales during the holidays with a scratch off card that's either handed out the month of that holiday or included with your online orders.
Sample Holiday Scratch Off Cards
Scratch off advent calendars are a festive and unique way to get your message across. Use these as a corporate wellness program where under each scratch off star is a new wellness tip for your employees to try. If you're a church, we will print inspirational and Biblical messages beneath each star for your congregation to discuss with their family.
We were excited to help Dillas with a custom holiday scratch off promotion. They wanted something that would reach their customers in the most effective way possible and increase restaurant revenues. These scratch off cards were handed out in their restaurant during December as a winter holiday promotion.
Cookies offers a wide range of discount school uniforms for boys and girls of all ages, grade levels and sizes. They also offer kids clothing and baby clothing. With 6 stores and an online webstore, their promotions center around the school year. This is a sample of a Labor Day scratch off contest we printed for Cookies to drive sales over the holiday.
For many retailers, Black Friday is the most critical shopping day of the year. That's one of the main reasons we print so many Black Friday scratch off cards! Handed out on the Friday following Thanksgiving or handed out the week leading up to Black Friday, these cards give customers an additional reason to shop with you on that critical day.
With over $9 billion in sales, Halloween is no longer just about costumes and candy. It's the second-biggest decorating holiday of the year behind Christmas. Scratch off cards with a Halloween theme will increase foot traffic in your stores and sky rocket your revenues. It's a fun holiday that just lends itself perfectly for a scratch off card that's fun to play!
Retailers rely on Black Friday as an indicator how their sales will be the rest of the year. Let scratch off cards take your revenues to a new level! Handed out on the Friday following Thanksgiving or handed out the week leading up to Black Friday, these cards give customers an additional reason to shop with you the rest of the season!
No matter what the holiday, whether it's Christmas, Halloween, Valentine's Day, St. Patrick's Day...scratch off cards are a fun addition that will always increase your sales for that month! Customers love getting scratch off cards. They feel appreciated, it's exciting, and it encourages them to come back and shop that month so they receive a new card.
Halloween is the second-biggest holiday of the year, behind Christmas. Sales are over $9 billion! Scratch off cards with a Halloween theme will increase foot traffic in your stores and sky rocket your revenues. It's a fun holiday that just lends itself perfectly for a scratch off card that's fun to play! The scratch offs can even be in the shape of a pumpkin!
Hand out Halloween themed scratch off cards the week of Halloween or the entire month to drive foot traffic in your store and sales revenues. With over $9 billion in sales, Halloween is the second-biggest holiday of the year behind Christmas. Add a scratch off card to your marketing plans for the month of October and watch your profits soar!
Cookies offers a wide range of discount school uniforms for boys and girls of all ages, grade levels and sizes. They also offer kids clothing and baby clothing. With 6 stores and an online webstore, their promotions center around the school year. This is a sample of a Back to School scratch off contest we printed for Cookies to drive sales in August.
WE DO NOT CHARGE FOR:
• No quantity minimum for any size card
• No charge for generating variable data
• No charge for multiple prize versions
• No charge for multiple scratch off areas
• No charge for custom scratch off shapes
• No set up fee
• Free graphic design on orders of 500+ cards
• No rush charges for custom scratch off cards
• Quantity: No minimum! Up to 2 million cards
• Size: Any size and any shape
• Popular Sizes: 2.25" x 3.5", 3" x 5", & 4" x 6"
• Prizes: Text, codes, barcodes, graphics
• Any # of prize versions you want
• Variable data printing
• No charge for generating data
• Supply your data or we can generate the data
• Secure scratch off latex ink
• Die cut & perforated
• We print in any language
• UV gloss or matte coating
• Complete graphic design services
• 1 week or less turnaround time
• NO SET UP OR RUSH CHARGES!
• Guaranteed global shipping with UPS
• Quotes for custom scratch offs returned within 24 hours
SECURE SCRATCH OFF INK
Our ink covers your prizes and data completely and scratches off clean. Don't cover your prizes and important data with a label that can peel off, be tampered with, or otherwise compromised. No matter how strong a label is, it can never compare to the security a latex ink offers.
The Star Card program won 1st place by the International Amusement Park Association as their best employee incentive contest! It's a great example of custom scratch off printing. Scratch Off Works designed and printed the Star Card for Whiting's Foods. This company incentive can be customized for your company, using your logo, artwork and prize breakdown!
What makes this employee incentive program so special? It's the unique combination of making the cards an interactive scratch off and giving the card to the employees whenever they do something good. It's that instant recognition + scratch offs that makes this program so successful! The employees are handed a scratch off card when their manager witnesses them doing something good. It can be anything that earns them a card; for example, spending extra time with a client, having perfect attendance for a week, making or exceeding quota, having a positive attitude, being safe in the workplace, etc. Whatever issues you have identified that you want to improve with your workforce, that's what you focus this program on. Because your employees are immediately rewarded and recognized for their behavior, it acts as a positive reinforcement. Winning prizes can range from cash to a paid half day off to logo items from your company. The non-winning cards can be collected and entered into a drawing. This is an employee incentive program that really works!
HOW MANY DIFFERENT PRIZES CAN I HAVE IN MY CUSTOM PROMOTION?
We are completely flexible over here, so you can have have as many prize versions as you want. At no additional cost. While most promotions average 3-10 different prize variations, if you want, every scratch off card can have a completely different prize or unique code! All we need is a text list or a spreadsheet showing the breakdown of your prizes (what they are and how many of each prize you would like us to print). If you need help, just call us. That's what we're here for!
HOW MANY SCRATCH AREAS CAN MY CARDS HAVE?
You can have as many scratch areas as you want, in any shape and size that you want, and anywhere on the card that you want! We don't have a template, so all of our custom scratch off promotions are custom to fit your design and your needs. We don't charge more for multiple scratch areas, so whether you want multiple scratch areas like Exxon Mobil, 3 boxes where you scratch off and try to match 3 to win, or if you want 50 donations spots on a fundraising card - whatever it is you want, we can produce it for you!
WHAT KIND OF PRIZES CAN I GIVE AWAY?
With our custom scratch off printing, you can give away any type of prize that you want. We will print text, variable data, barcodes, QR codes, symbols, pictures...the sky is the limit!
CAN I HAVE UNIQUE CODES AND VARIABLE DATA PRINTED BENEATH THE SCRATCH AREA?
Yes, absolutely! We can use your variable data and unique codes or we can generate it for you. We can print unique codes on every card, serial numbers, control numbers, user names, login passwords, alphanumeric random codes - whatever you need.
HOW IS THE VARIABLE DATA GENERATED? AND IS IT SECURE DURING PRINTING?
We can use your PIN numbers and variable data or we can generate the PIN numbers for you. We do not charge for generating data. We will provide you with an Excel spreadsheet with the unique codes, user names, serial numbers, prizes, etc. During production, your variable data is only seen by our head programmer and our production manager. We take the security and confidentiality of your safety incentive program as seriously as you do.
WHAT IS THE DIFFERENCE BETWEEN YOUR SCRATCH OFF LATEX INK AND LABELS?
Some companies use stickers or “security labels” to cover the PIN numbers and variable data. These are labels that are not completely secure. They have the risk of peeling off if the weather is too hot or cold, and they are susceptible to tampering. The material we use is a latex ink which is 100% opaque so it completely conceals the codes printed beneath it. The material adheres directly to the paper so it will not peel off. It scratches off clean, with no residue on your fingers. Most importantly, our ink reduces the risk of tampering or accidentally scratching off the numbers printed beneath it.
CAN I CUSTOMIZE THE SHAPE AND SIZE OF THE SCRATCH AREA?
Yes, you can! Since we don't use labels for the scratch off area, you aren't limited to a specific size or shape. The sky is the limit! We will print any size and any shape scratch off area that you want. There is no additional charge to have a shape. We can even cover the entire card so the whole card scratches off!
This is a promotion we did for Disney - the entire Aladdin's lamp was printed in a gold latex scratch off ink, with a black overprint on top to give the lamp dimension and some design.
IF I WANT CONTROL NUMBERS ON MY CARDS, WHERE WILL THEY BE PRINTED?
If you would like control numbers printed on your cards, they can be located on either side of the card and anywhere you want on that side.
WILL MY WINNERS BE SORTED FROM MY NON-WINNERS?
It's up to you! We can keep everything separated by prize version or we can mix everything together for you. We can also collate your custom scratch off cards into smaller batches and drop ship them to multiple locations. Just let us know what you need and we'll package your cards however you like.
DO YOU CHARGE A SET-UP FEE?
One reason our clients like working with us, and why they return over and over, is we don't have any hidden fees. So the price we quote you, is always our best price. This means we never have any set-up fees. It also means we have no rush charges, no cost for design work or proofs, no additional cost for multiple prizes or art versions. What you see is what you get with us and we always give you our very best in everything we do!
WHAT IS YOUR TURNAROUND TIME? DO YOU HAVE A RUSH CHARGE?
Our turnaround time for quantities under 100,000 cards is 1 week or less. If you're looking to order more than 100,000 cards, we can usually start shipping partials within 3 days of beginning production. There are no hidden charges in our quotes. This includes no rush charges. If you want to do a custom scratch off promotion, we can have cards designed, printed and delivered to you within 1 week. Your safety record will start improving this month!
CAN YOU DESIGN THE SCRATCH OFF CARDS FOR ME?
We have some of the most talented graphic designers in the industry. We would love to design your custom promotion for you! We have an award winning team that is able to put together vibrant promotions that are not only eye-catching but that also reflect your company's personality, vision, and will produce results. We don't charge for our design services. We can usually have digital proofs emailed to you within 1-2 days.
CAN I SEE A PHYSICAL PROOF BEFORE MY ORDER IS PRINTED?
Absolutely. We always provide digital proofs before we go on press, this way you can make sure everything looks exactly the way you want it to. We don't charge for digital proofs. If you need something changed before we go on press, we don't charge for this. We can also send you a physical press proof by UPS Next Day Air upon request. We want you to feel comfortable that your custom scratch off cards will be produced the way you want.
The industry leader for printed and online scratch off promotions!
19537 Lake Road
Cleveland, Ohio USA 44116
© 2018 Scratch Off Works, LLC. All rights reserved.