How they were used: Scratch off cards were handed out to customers with the goal of increasing retail sales and foot traffic in the stores over the July 4th holiday. They definitely did based on the results above!
The prizes: Every card was a winner.
$50 gift card
$2 off $15 purchase
$3 off $15 purchase
$5 off $15 purchase
$5 off $20 purchase
Logistics: The scratch off cards were collated into 18 bundles so each location received 1 package of cards with a specific distribution of prizes for their store.